The campaign engaged people in social media and helped raise funds for the community that includes a soup kitchen, food pantry and homeless shelter.
 Hunger is a growing social issue in many of the cities throughout the world.
 Crossroads Community provides meals and groceries for food insecure New Yorkers.
 The campaign utilized street art to build awareness on the struggles of the hungry and homeless in New York City.
 After individuals drew illustrations, took photos and added messages, they posted them on Facebook and Instagram.
 The street drawings and messages went viral and appeared in social media pages and blogs from Manhattan to Milan.
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