Chronic Migraine sufferers have a heavy burden to bear. But it doesn't have to be that way.
 With new treatment options, women can learn how to stand tall and fight back.
 The visually-provocative unbranded print campaign empowered women to learn more about the ins and outs of treating Chronic Migraine.
 Suspending disbelief that women can in fact lift a 60,000 pound truck, our imagery brought together a seamless blend of athleticism, location and CGI.
 With the precision of computer-generated imagery, we crafted a 16-wheeler truck with just the right realism, balance and perspective.
 The production process involved designing each component separately before rendering a composite of believable authenticity.
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