LIFTING THE BURDEN OF CHRONIC MIGRAINE
Women who are diagnosed with Chronic Migraine have a terrible burden to bear each day. They hurt badly–so badly that simply turning their heads can feel like being sideswiped by a heavy object.
But Chronic Migraine sufferers are strong. No matter what their pain, they power on. So we thought why not tap into their fighting spirits with a provocatively visual approach?
Showing them standing tall, this unbranded print campaign informed women of new ways to help lift the burden of Chronic Migraine.