THE HUNGER ERASER
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to change all that. Introducing the world’s first Hunger Eraser. An interactive pop-up mural designed to be displayed at food fairs and open-air markets. Any place where people are hungry. Made up of illustrated type and packets containing eating utensils, the imposing mural invited people to erase hunger. Literally. One person at a time. As each individual went up to get their knife, fork and spoon to eat their snack or lunch, the word “hunger” started erasing before their very eyes.
But there was more. On the back of each packet was a simple handout card that instructed individuals to share with someone living on the street. The card listed the time and place when free meals are given out at Crossroads Community, a local soup kitchen and food pantry.
After the cards were handed out to the hungry and homeless, we saw a 25% increase in the number of people fed at Crossroads. The Hunger Eraser engaged people to play their part in helping erase hunger in a city that’s very hungry.