DRAWING ATTENTION TO HUNGER
Our overall goal was to jolt people out of their complacency and get them to view the plight of the homeless and hungry in a new light. Then motivate them to volunteer, donate money or spread the word about Crossroads Community's soup kitchen and food pantry.
To reach our goal, we needed to overcome the ambivalence individuals feel toward the sight of homeless people. That meant bridging a connection between people who walk and drive on the street with the those living and suffering there. The answer lies in the streets themselves.
Instead of overwhelming pedestrians and drivers with stark realism, we engaged them with illustrations of faces with mouths as garbage and other debris. After photographing the drawings and adding messages, our posters were placed on the sides of New York City sanitation trucks.